Behind every iconic brand is a memorable hook. Want to be iconic? Be Unforgettable with sky hooks that $wish!™

$wish!™

$wish!™

About Us

HOOKS & MERCH is a boutique promotion Haus with a “What If?” and fashion approach to marketing. We make brands relevant, memorable and profitable.

$wish!™

$wish!™

Our Wheelhaus

Hooks and Merch- High-concept derivative messaging, extended products and touch point experiences with compelling style, influenced by pop-culture, driven by creative strategy, and backed by emotional intelligence.

Our Process:

  • 1hr brand discovery.

  • Proposal of derivative messaging, brand extensions and touchpoint experiences that align with brand identity and resonate with customer segments.

  • Execute strategies for derivative messaging, brand extensions and touchpoint experiences to build mind share, drive sales and expand market share.

“Why settle for successful, when you can be iconic?”

Multiply brand visibility with Hook Tees™!

Tees with on-brand catch phrases your customers identify with, remember and repeat, make a distinct fashion impression x 10.

Hook Tees™ Provide:

  • Experiential Style Value.

  • Valuable Promotion that Sells.

  • Affordable Visibility.

  • Increased Recall.

  • Higher Impressions.

  • Longer Lasting Imprint.

$wish!™

$wish!™

Why Us?

Our Hooks Money. Hooks & Merch™ is the shortest, clearest distance between your brand’s awareness and a consumer purchase. We are seasoned creative storytellers in art and design, fashion, music and literature; we know what grabs attention and what sells. We listen, research, strategize and craft $M hooks that evoke desire for your product, resulting in exponential revenue potential. We shoot sky hooks; our goal is your iconicity. . . $wish!™

$wish!™

$wish!™

Our Story

Brothers, Geoffrey and Gedidiah Starks are both known and respected for their refined lifestyle perspective and articulate taste in products. Geoff, a menswear designer and Ged, a stylist are fashion enthusiasts, writers, and conceptualists. What were conversations about product ideas for their respective brands, is now a collaborative mission to share their creative super powers for a greater good. “A product is only as good as the message it comes with”- a line from the 2016 movie, Pain Killer inspired the duo to turn their passions for conceptual design and creative writing into a push marketing business. Their mission is to keep brands in-fashion and top of mind; to be unforgettable, to be iconic (BUBI™).

Geoffrey D. Starks Jr., Co-Founder

Gedidiah D. Starks, Co-Founder

Our Philosophy

We believe creativity is the most important asset in business; it’s the manifestation of an idea. A viable concept creates a valuable opportunity; the right product brings that opportunity to commercial reality. Without a creative idea, there is no product worth “story-selling.”

Our Culture

Our creative excellence is built on “What If?” This cosmic realm of infinite possibility is our work space. We thrive on imagination, we dream; we have “What If?” moments in our sleep.